Graphic Advertisements

A graphic poster promoting tourism for the Hawaiian island of Oahu that creates a sense of nostalgia to the Golden Age of travel posters from the early to mid-20th century.

Audience: Families including those with young children and travelers who have a desire to visit exotic locations.

Obstacles: The sizing and placement of the typography within the composition, as well as determining appropriate taglines.

Solution: Establishing a graphic intensive travel ad campaign through large-scale mediums that creates awareness towards Oahu’s nickname “the Gathering Place”, with the goal of encouraging tourists to congregate with their friends and loved ones.