Took an existing brand, Hot Topic, and created a branded communications & social integration mock ad campaign for printed and mobile mediums using Adobe InDesign, Illustrator & Photoshop, to emphasize their clothing line of band/artist merchandise.

The ideal target audience would be millennial and Gen. Z audience demographics, specifically those who are into emo music, as well as concertgoers, and longtime fans of certain bands/artists whose merch is marketed in Hot Topic store locations and website. The promotional ads are marketed on social media, which then incentivizes users to download the new Hot Topic mobile app, which would then connect users to actual store locations to view and buy the merch.