Audience: Families, especially those with young children, along with marine biologists and travelers who like traveling to exotic, experiential destinations.

Obstacles: Figuring out how to differentiate my concept from other existing resorts into an entirely unique concept that would captivate the guest experience.

Solution: Establishing the Manta Ray Resort & Spa, after hearing about nighttime snorkel excursions with manta rays in Kona, Hawaii and becoming inspired to incorporate human-to-manta interactions.