Signature Civic Identity + Promotional Campaign
Process Book
A travel website to encourage travelers to visit city of Sydney, Australia and the state of New South Wales for the first time.
Audience: Leisure travelers, outdoorspeople, adrenaline junkies/daredevils and families.
Obstacles: Creating a signature civic identity and promotional campaign to increase tourism and determining appropriate mediums to apply the brandmark.
Solution: Designing a brandmark for the city of Sydney and establishing a signature civic identity system.